Ubisoft has announced on its latest Q2 financials that earnings from microtransactions have exceeded proceeds from digital game sales. Digital revenue increased by a very respectable 69%, but Ubisoft says that Player Recurring Investment (PRI), or the sale of in-game items, DLC, season passes, and subscriptions, increased by a staggering 83% year-over-year, being responsible for €175 million (~$202.6 million) earned during the first two quarters of the year. This amounts to a cool 51% of total digital income, which means that actual digital games sales earned less than DLCs and microtransactions.

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แบบนี้คงไม่ต้องแปลกใจล่ะว่าทำไมแต่ละค่ายถึงพยายามยัด microtransaction กันขนาดนี้